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CASE STUDIES / Khushi D3X, Mall

14 Feb 2025

Starbucks’ Viral Valentine’s Day Launch of The Pink Drink

Starbucks’ Viral Valentine’s Day Launch of The Pink Drink
Starbucks’ Viral Valentine’s Day Launch of The Pink Drink

Brand

Starbucks

Objective

New product launch for Valentines: The Pink Drink

Solution

This Valentine's season, we have partnered with Starbucks IndiaĀ to introduce the limited-editionĀ #PinkDrinkā€”a global sensation making its India debut. Leveraging PRISMOX, India's first twin-stacked anamorphic cuboids at Nexus Hyderabad Mall, we have crafted dynamic 3DĀ #anamorphicĀ content to create an immersive visual experience. This innovative approach has been designed to build significant anticipation for the delightful beverage, making the ā€˜Pink Drinkā€™ unmissable. The campaign is not just capturing attentionā€” it is engaging audiences, sparking conversations and transforming interest into action.

Result

With a monthly footfall of approximately 10.5 lac, the Starbucks IndiaĀ 'Pink Drink' campaign, perfectly timed for the Valentine's Day season, has been generating significant interest and excitement among potentialĀ customers.