Ambuja Cement x Pushpa 2

Brand

Ambuja Cement

Objective

To leverage the in-film association with Pushpa 2 to reinforce Ambuja Cement’s identity as a symbol of strength and durability while achieving nationwide visibility.

Solution

We strategically leveraged Ambuja Cement’s in-film association with Pushpa 2 to amplify the campaign’s impact. By tapping into the film’s powerful themes of resilience and strength, we seamlessly aligned these values with Ambuja Cement’s identity as a symbol of durability.

• Executed a high-impact cinema advertising campaign across 134 cities within 48 hours.
• Deployed 300+ standees, 1,190+ digital screens at PVR INOX, and hoardings to amplify reach.
• Targeted urban, semi-urban, and rural audiences by strategically integrating Ambuja Cement’s brand message with Pushpa 2’s themes of resilience and strength.

Results