Revolutionizing Cinema Advertising with an Industry-First 3D Holographic Unboxing of OnePlus Nord 4.

Brand

OnePlus

Objective

To create an innovative and engaging unboxing experience that enhances brand recall and visibility, leveraging a high-traffic cinematic environment.

Solution

Partnering with OnePlus, we deployed a 6x6 ft. Hypervsn™️ holographic display at PVR INOX Orion Mall, Bangalore. This cutting-edge 3D technology showcased the unboxing of the OnePlus Nord 4 in mid-air, captivating audiences with a futuristic visual experience. The activation was strategically timed with the release of Deadpool & Wolverine to maximize engagement.

Results

The highly targeted combination of direct and programmatic buying for the DOOH campaign delivered significant lifts in monthly video views, monthly active users, and hours watched for Twitch's Streamer Bowl event.

In addition, the campaign was recognized for "Best Use of Programmatic" by Adweek and won a MediaPost Online Media Marketing & Advertising (OMMA) Award.