McDonald’s McCrispy Chicken & Crispy Veggie Burgers: The Crunch That Captivates with Sensory Innovation!

Brand

McDonald's

Objective

New product launch : Mc Crispy Veggie and Mc Crispy Chicken

Solution

Let’s explore how we can create a similar impact for your brand! Innovative OOH Activation for McDonald's – A Sensory Marketing Success To create a buzz around McDonald's newest #CrispyVeggieBurger and #McCrispyChicken, we executed a high-impact, multi-sensory campaign across key locations in South and West India. By leveraging Talking Standees, Digital Displays, and Door Trigger Sensors, we transformed everyday touchpoints into engaging brand experiences that brought the iconic ‘Shordarrrr Crunch’ to life.

• Talking Standees: Sensor-enabled standees in 11 malls (Mumbai, Bangalore, Hyderabad) played the crunch sound when visitors approached, making interactions fun and memorable.
• Digital Talking Standee: A dynamic, motion-triggered digital standee at R City Mall, Mumbai delivered an immersive brand experience with video and audio integration.
• Door Trigger Sensors: Installed in 63 McDonald's outlets across 6 cities, these sensors played the campaign audio every time a customer entered, embedding brand recall seamlessly.
• Mall Branding: Strategic activations in 5 premium malls amplified visibility and engagement, reinforcing the campaign message.

Results

By integrating innovation with interactivity, the campaign reached an approximate monthly footfall of 40,00,000, driving excitement and reinforcing McDonald's position as a leader in creative consumer engagement. This execution showcases how technology-driven OOH advertising can elevate brand experiences—making every customer interaction not just a moment but a memory. Let’s explore how we can create a similar impact for your brand!