CASE STUDIES / Flix (Cinema)
08 Feb 2025
Xiaomi India launches Anamorphic and Hypervsn Holograms campaign for Redmi Note 14 Pro+ 5G
Brand
MI Redmi Note 14 Pro+
Objective
To create an innovative and immersive brand experience for the Redmi Note 14 Pro+ by leveraging cutting-edge OOH technology, enhancing audience engagement, and driving product awareness.
Solution
Khushi partnered with Xiaomi to launch an innovative campaign for the Redmi Note 14 Pro+ using PRISMOX and Hypervsn™️ Hologram technology. At Nexus Hyderabad Mall, India’s first Twin Stacked Anamorphic Cuboids—PRISMOX—showcased the Redmi Note 14 Pro+ in an immersive 360-degree visual experience with 3D anamorphic content , revolutionizing smartphone advertising and bringing XIAOMI’s Redmi Note 14 Pro+ 5G features to life . The 8K high-resolution anamorphic display highlighted the phone’s cutting-edge features, durability, and performance, captivating audiences with stunning clarity and creativity. At Mantri Mall Bengaluru, a 6x6 ft. Hypervsn™️Hologram display brought the phone’s features to life with visually striking holographic content. Strategically placed within the cinema environment, the display drew significant attention from moviegoers, creating an engaging and memorable brand experience.
Results
The campaign achieved 15 lakh impressions in malls and engaged 6,500 moviegoers in cinemas, reaffirming Khushi Advertising’s leadership in delivering impactful digital campaigns. By leveraging PRISMOX and Hypervsn™️, we successfully showcased Xiaomi’s latest innovation, leaving a lasting impression on audiences.