Partner with us for
Strategic Media Planning & Buying
Local & Regional Expertise for Targeted OOH Impact
India’s diverse landscape requires a nuanced approach to media planning. With deep-rooted
local expertise, Khushi ensures that every media plan is strategically aligned with regional
consumer behavior, traffic patterns, and market dynamics. Our vast network across cities and
towns allows us to select the most impactful OOH assets, ensuring your brand reaches the right
audience at the right time, maximizing engagement and recall.
A Data-Driven & Measurable Approach
- • Optimize brand visibility with precision-led OOH planning.
- • Leverage strong data insights for targeted placements that ensure high ROI.
- • Define sharp campaign objectives with measurable success metrics.
- • Utilize real-time monitoring and analytics for performance-driven media execution.
Unmatched Buying Power & Price Advantage
Khushi’s extensive industry relationships and quick inventory access give brands a significant
competitive edge. Our ability to negotiate at the local level ensures the best rates without com
promising on quality or reach. Whether it's high-traffic metros or emerging tier-2 and tier-3
cities, our cost-effective solutions ensure your brand gets maximum exposure within your
budget.
Seamless Scalability Across Key Locations
We execute synchronized, scalable campaigns with a standardized brand experience across
India’s most prominent OOH touchpoints:
- Airports: Engage affluent travelers with high-visibility, premium placements.
- Malls: Reach family shoppers and trendsetters with immersive brand storytelling.
- Multiplexes: Leverage high dwell-time spaces to enhance brand recall.
- Corporate Parks: Target working professionals with strategic, distraction-free messaging.
- OOH Media: Capture attention in high-traffic locations for maximum reach.
- Cafés Engage with your target audience in a relaxed, premium environment.
Enhancing Impact with Multi-Sensory & Digital Integration
Modern OOH is more than just visibility – it’s about engagement. Khushi integrates multi-senso
ry elements, from dynamic digital screens to interactive installations, making brand interactions
more immersive and memorable. Additionally, our seamless social media amplification ensures
that OOH campaigns extend beyond physical spaces, driving digital conversations, user-gener
ated content, and influencer collaborations for a holistic brand presence.
With Khushi, media planning and buying aren’t just about placements – they're about strategic,
data-driven, and cost-efficient brand storytelling. Let’s craft an OOH strategy that delivers
impact, engagement, and ROI like never before!
The Khushi Approach:
Media Planning. Simplified & Decluttered.
- Requirement: Understanding campaign objectives of the client and brand history.
- Formulation: Data-driven planning + costs ensuring optimal media mix for maximum impact.
- Presentation: A clear, compelling plan highlights placements, reach, and ROI.
- Revision: Refinement of the strategy based on feedback.
- Execution: Seamless implementation ensuring high visibility and engagement.
The Khushi Advantage
By combining strategic venue selection, cultural expertise, data-driven insights, and digital
amplification, we create campaigns that inspire, engage, and convert consumers into loyal
brand advocates.
