Starbucks’ Viral Valentine’s Day Launch of The Pink Drink
Brand
Starbucks
Objective
New product launch for Valentines: The Pink Drink
Solution
This Valentine's season, we have partnered with Starbucks IndiaĀ to introduce the limited-editionĀ #PinkDrinkāa global sensation making its India debut. Leveraging PRISMOX, India's first twin-stacked anamorphic cuboids at Nexus Hyderabad Mall, we have crafted dynamic 3DĀ #anamorphicĀ content to create an immersive visual experience. This innovative approach has been designed to build significant anticipation for the delightful beverage, making the āPink Drinkā unmissable. The campaign is not just capturing attentionā it is engaging audiences, sparking conversations and transforming interest into action.
Result
With a monthly footfall of approximately 10.5 lac, the Starbucks IndiaĀ 'Pink Drink' campaign, perfectly timed for the Valentine's Day season, has been generating significant interest and excitement among potentialĀ customers.
